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March 30, 2009

Coke® is it for Colonial Williamsburg

Colonial Williamsburg now serves Coca-Cola® products in its restaurants, vending machines and fountain service throughout the Historic Area, Visitor Center and resort, including taverns, golf course grills, museum café, Kimball Theatre, hotel restaurants and office buildings. The contract will be in effect for 10 years and includes the opportunity for significant revenue for Colonial Williamsburg.

“Coca-Cola is forward thinking in its philanthropy and has a history of investing in learning institutions,” said Colin Campbell, Colonial Williamsburg’s president and CEO. “We are pleased that Coca-Cola Enterprises (CCE) will provide a generous, unrestricted grant over the lifetime of our new 10-year beverage contract in support of the Foundation’s educational initiatives.” Grant monies will be paid annually and will be determined by annual sales according to a variable funding formula that estimates more than $1 million in total earning potential.

"The partnership between Coca-Cola and Colonial Williamsburg brings two of America’s most well-known and respected brands together,” said John Hallowell, Colonial Williamsburg’s president of hospitality. “We are delighted with this new association.”

Established in 1886, the Coca-Cola Company is the world’s most recognizable brand and largest beverage company, offering more than 2,800 products including diet and regular sparkling beverages, and still beverages such as 100 percent juices, juice drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages. Colonial Williamsburg will offer a variety of the most popular choices.

Guests who purchase a commemorative Colonial Williamsburg mug for $10 can receive free refills of Coca-Cola fountain products at concession stands including the Kimball Theatre, Shields Tavern, and Chowning’s Tavern throughout 2009.

Established in 1926, the Colonial Williamsburg Foundation is the not-for-profit educational institution that preserves and operates the restored 18th-century Revolutionary capital of Virginia as the nation’s largest living history museum. The Colonial Williamsburg Company, a subsidiary of the Foundation, operates a Resort Collection with more than 1,000 guest rooms among five hotels including the landmark Williamsburg Inn, four historic dining taverns and six restaurants, and 66,000 square feet of conference space centered at the Williamsburg Lodge, as well as a new 20,000-square-foot spa, and the Golden Horseshoe golf courses. Each purchase of Colonial Williamsburg products and services supports the Foundation’s preservation, research, and educational programs.

Williamsburg is located in Virginia’s Tidewater region, 20 minutes from Newport News, within an hour’s drive of Richmond and Norfolk, and 150 miles south of Washington, D.C., off Interstate 64. For more information about Colonial Williamsburg, call 1-800-HISTORY or visit Colonial Williamsburg’s Web site at www.colonialwilliamsburgresort.com or www.colonialwilliamsburgresort.com/golf.

Media Contact:
Barbara Brown
(757) 220-7280



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