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Pratt & Lambert® Paints brings expanded paint line to WILLIAMSBURG Color Collection

WILLIAMSBURG® and Pratt & Lambert Paints®—two time-honored traditions—unite to introduce the latest WILLIAMSBURG Color Collection. The updated palette offers vibrant new colors fresh from the 18th century that blend easily with modern lifestyles. The colors will be available in the revolutionary Twist and Pour® containers, which are unique to Pratt & Lambert. The container features an integrated handle and pour spout, as well as a twist-off resealable lid.

The new paint color collection offers fresh and sophisticated new colors, based on analysis of historic paints and wallpapers combined with architectural research. “The use of advanced research techniques has transformed what we know about the paint colors our ancestors enjoyed at the time of the American Revolution,” said Willie Graham, Colonial Williamsburg architectural historian. “This is a thoroughly documented, exceptionally accurate collection of color.”

The new licensing agreement builds on Pratt & Lambert’s longtime leadership in the paint industry. “The WILLIAMSBURG Color Collection is a perfect brand compliment to the dynamic combination of Pratt & Lambert’s exceptional product quality and rare brand prestige” said Adam Chafe, vice president of marketing at the Sherwin-Williams Co.—parent company of both Pratt & Lambert and Martin Senour. “Both discriminating home decorators and professional designers will value this palette, that is true to history while being perfectly suited for today’s lifestyles.”

The new WILLIAMSBURG Colors available through Pratt & Lambert and Martin Senour will expand from 144 to 184 paint colors. These colors will be available to consumers during the first quarter of 2005.

“This is an exciting step in the expansion of the WILLIAMSBURG brand,” said Jim Easton, Colonial Williamsburg vice president for products. “It honors our long-time relationship with Martin Senour and builds a new partnership with Pratt & Lambert. Consumers benefit from the greater convenience of broader distribution, as well as the freedom to select from a contemporary color palette presentation—fresh from the 18th century.”

Headquartered in Cleveland, Ohio, Pratt & Lambert remains the professional’s and consumer’s first choice for superior quality paints. Pratt & Lambert manufactures a complete family of innovative paint products formulated to beautify, protect and add lasting value to homes and businesses. By constantly monitoring emerging technologies and raw materials, Pratt & Lambert continues to develop top-of-the-line paint. Pratt & Lambert paints are distributed through quality independent paint dealers including participating Ace Hardware Stores.

Media Contact:
Jim Bradley
(757) 220-7281