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Nichols & Stone expands "Urban Colonial" line of WILLIAMSBURG furniture

Hard on the heels of a successful launch at the International Home Furnishings market at High Point in fall 2003, Nichols & Stone has expanded its new casual interpretive furniture collection, WILLIAMSBURG by Nichols & Stone®. The latest product additions include eight new pieces – from a new blanket chest, server and console to a bookcase, home entertainment system and writing desk. This fresh new look, dubbed “urban colonial” by industry colleagues at The TrendCurve™, embodies designs that are classic yet contemporary, deriving inspiration from the 18th-century, but multi-functional and versatile enough to meet the needs of today’s consumer.

“Nichols & Stone has created a wonderful selection of WILLIAMSBURG furniture that can be adapted to almost any space and any use,” said Kris Fischer, Colonial Williamsburg director of licensing for furniture and tabletop. “The Carlton Blanket Chest, for example, can serve either as a stylish storage container or a contemporary coffee table, since it is beautifully finished on all four sides. People want options as well as style and this gives them both.”

The eight new designs – the Carlton Blanket Chest, Carlton Server, Carlton Console/Bookcase, Carlton Home Theater /Entertainment Wall System,
Prentis Writing Desk, Prentis Half-Round Table and the Compass Rose Table -- join the 36-piece case goods collection that was introduced at the October 2003 market. The initial line, which was picked up by more than 130 dealers, was the most successful single launch ever for Nichols & Stone.

“Nichols & Stone and WILLIAMSBURG are putting a fresh, new face on home décor with the creation of furniture that is inspired by classic design elements,” said Tuck Nichols, president of Nichols & Stone. “Together we are providing the discerning consumer a stylish product with great value, something not easily found in today’s marketplace.”

As the oldest furniture manufacturer still in operation in America, Nichols and Stone, based in Gardner, Mass., has built its success on a heritage of fine furniture making and craftsmanship that spans eight generations. The company’s current collections include American Casual, traditional, and American and European country designs, which combine solid wood construction and unique stain and paint finishes to create unmistakable Nichols and Stone quality and style.

Media Contact:
Sophia Hart
(757) 220-7272