August 24, 2012
Merchants Square Launches New Website
Colonial Williamsburg’s Merchants Square has launched a completely redesigned website, www.merchantssquare.org. The new site takes advantage of some of the latest technologies that enable better viewing on a variety of devices and posting of more timely information about happenings in the Square.
“We are very pleased with the way the site turned out,” says Marina Ashton, Colonial Williamsburg director of commercial properties. “The merchants can now update their own information on the site, including promotions and events, and they have truly embraced this approach.”
The new site was developed by Web Development Technology Partners (WDTP) of Williamsburg, under the direction of Colonial Williamburg’s Merchants Square marketing team, with Pritchard Volk Consulting. The dynamic home page presents up-to-date information about news, events and promotions in the square. Readers are encouraged to visit the site for the latest happenings and to join the more than 11,000 Merchants Square Insiders who receive a monthly e-newsletter.
Merchants Square, the shopping and dining district adjacent to Colonial Williamsburg’s renowned Historic Area, is home to more than 40 shops and restaurants. Built in 1935, Merchants Square is recognized as one of the first planned shopping malls in the United States. In 2005 Merchants Square was added to the National Register of Historic Places along with the Williamsburg Lodge and the Williamsburg Inn to make up the Merchants Square and Resort Historic District. Merchants Square properties are owned by Colonial Williamsburg with the majority leased to private business owners. Revenue from Colonial Williamsburg’s commercial property initiatives supports the educational programs of The Colonial Williamsburg Foundation, the not-for-profit educational organization that oversees and operates the restored 18th-century town of Williamsburg. For more information on Merchants Square, visit www.merchantssquare.org.
Williamsburg is located in Virginia’s Tidewater region, 20 minutes from Newport News, within an hour’s drive of Richmond and Norfolk, and 150 miles south of Washington, D.C. For more information about Colonial Williamsburg, call 1-800-HISTORY or visit Colonial Williamsburg’s website at www.history.org.