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May 31, 2016

New Logo Distinguishes Official Merchants Square Locations

Colonial Williamsburg
This logo will distinguish businesses that support Colonial Williamsburg’s mission of historical preservation and education. Properties support Foundation’s mission of historic preservation and education

WILLIAMSBURG, Va. (May 31, 2016) – Beginning June 3, more than 40 shops, restaurants and entertainment venues comprising the Merchants Square Association in Williamsburg’s Historic District will be clearly identified as official Colonial Williamsburg Merchants Square locations that support the Foundation’s mission of historic preservation and education.

The new program, offered exclusively to Merchants Square Association members, will provide logo stickers for participating businesses to place in shop entrances, buttons for employees to wear and signage for cash registers informing patrons that their purchases support Colonial Williamsburg.

“We are proud of the nearly 90-year relationship between Colonial Williamsburg and the many businesses that have been instrumental in the success of Merchants Square, which has earned a reputation as the shopping, dining and lifestyle center of Williamsburg,” said Jeffrey Duncan, Colonial Williamsburg director of property planning, resources and insurance. “This new official designation recognizes that key relationship and reminds our shoppers and visitors of the important role they play in supporting this special place.”

Situated at the west end of Duke of Gloucester Street, Merchants Square is among the first planned shopping districts in America. The “retail village” was conceived by Colonial Williamsburg founders John D. Rockefeller Jr. and the Rev. W.A.R. Goodwin to complement the 18th-century Historic Area to the east.

For a complete list of official Merchants Square Locations or for more information visit or call 855-296-6627.

Media Contact:
Joe Straw