WILLIAMSBURG® unveils new lighting lines, licensing agreement at High Point
WILLIAMSBURG® announced a new lighting collection and unveiled a licensing agreement at the 2002 International Home Furnishings Market in High Point, N.C., April 18-25. Murray Feiss Inc. has developed three new licensed collections of interpretive lighting and accessory products manufactured for the products program. The collections includes chandeliers, sconces, bath lighting, mirrors and a variety of lamp styles inspired by lighting found in the Historic Area and the collections of Colonial Williamsburg.
The three new collections—Tavern Iron, American Journeyman and East Winds—replicate the spirit of 18th-century design traditions and craftsmanship, updated with a 21st-century twist. Tavern Iron features designs based on the iron lighting forged by early American blacksmiths. It is available in colonial iron and black finishes. American Journeyman is a marvelous blend of sleek profiles and silhouettes that are as contemporary as they are steeped in tradition. The collection is offered in both textured bronze and colonial iron. East Winds recalls America’s early fascination with Asian design and exotica. It utilizes cane, bamboo and rattan basketry to create looks that are unique yet classic. The collections will retail from $100-$200, with chandeliers ranging in price from $100-$400. Lamps became available to the retail trade in mid-April 2002.
According to Bonnie Penney, WILLIAMSBURG® product manager for lighting, the development of a moderately priced lighting collection is consistent with the company’s strategy for its WILLIAMSBURG Pure Simple Today interpretive brand that offers traditionally inspired American design at an affordable price. “These new collections represent a truly collaborative effort between WILLIAMSBURG® and the Feiss team of designers, headed by Pasquale Miranda and Wesley Glover. Coupled with their overall product quality and manufacturing capabilities, Murray Feiss Inc. is a perfect addition to the WILLIAMSBURG® licensed products program,” she said.
WILLIAMSBURG®, in conjunction with India Overseas Traders Inc., also announced a licensing agreement to design and manufacture home textiles in a variety of categories for the WILLIAMSBURG Pure Simple Today collection. Designs for the new line are derived from 18th- and 19th-century examples of historic textiles found in the collections at Colonial Williamsburg.
Based in Philadelphia, India Overseas Traders Inc. has been in operation for more than 60 years and is an importer and wholesale distributor of textiles and accessories. Categories to be developed by India Overseas will include tabletop linens such as placemats and napkins as well as a selection of other casual home textiles. India Overseas offers its consumers a broad array of styles at an affordable price in traditional though contemporary designs. The WILLIAMSBURG Pure Simple Today collection will be sold through Colonial Williamsburg retail stores, the WILLIAMSBURG® Catalog, the e-commerce web site, www.williamsburgmarketplace.com, and retailers nationwide.
“We’re very pleased with the products being developed by India Overseas,” said Lori Williams, product manager for the WILLIAMSBURG® Products Program. “We are approaching the designs for this collection with the goal of creating comfortable and functional looks that complement our WILLIAMSBURG® dinnerware, paint, fabric and bedding lines. We think the product in this line will succeed beautifully.”
“People place a lot of value on the WILLIAMSBURG® brand and the Colonial Williamsburg Foundation and we’re very proud to be affiliated with the foundation as a licensee,” said Richard L. Lisk, vice president of sales and marketing for India Overseas. “We are confident that this line will be extremely successful.”