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WILLIAMSBURG® signs with Sedgefield, SPI to replace Virginia Metalcrafters

WILLIAMSBURG® has announced two new licensing agreements to replace product previously manufactured by Virginia Metalcrafters, which closed its doors in 2006. Sedgefield by Adams and SPI–Home will produce classic and best-selling WILLIAMSBURG metalware and plan to expand the initial offering with new products in the next year. A rolling launch of existing items is set for the Spring 2007 High Point Market, and new designs will broaden the line at Fall 2007 High Point and January 2008 Atlanta markets.

Sedgefield will develop an eclectic line of WILLIAMSBURG lamps and giftware, including the best-selling line of brass candlesticks, trivets and bookends. While these favorites will keep their familiar form, Sedgefield is leveraging its expertise in shading and wood turning to give many of the pieces new shades and wood bases.

SPI–Home will produce WILLIAMSBURG garden products in aluminum, iron and other metals from the former Virginia Metalcrafters line. Product will be phased in beginning in April 2007 at High Point and at the Atlanta Gift Market in July 2007. The line will expand with additional introductions and new products, including metal doormats, birdbaths and stands, armillaries, garden animals, stepping-stones, hose guards and reels, wind chimes, rain gauges, outdoor wall hangings, planters and urns, at the January 2008 Atlanta Gift Market.

Kris Fischer, a director of licensing for WILLIAMSBURG, said, “We look forward to working with the skilled designers and artisans of Sedgefield and SPI, who will make the most of the wealth of inspiration in our beautiful gardens and rich archives. Through this exciting relationship, the supreme quality and authenticity of our original metal line will be maintained while details are refined and updated. Both are ideal companies to diversify and become stewards of the iconic WILLIAMSBURG line of brass, lamps, giftware and garden.”

The WILLIAMSBURG® brand offers fresh, spirited designs in all categories of home and gift. With products inspired by the 18th century and designed for today’s lifestyle, WILLIAMSBURG is the preeminent leader of American style. The Colonial Williamsburg Products Program includes 60 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 24 retail stores, a mail-order catalog and an e-commerce site. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation, the not-for-profit organization that oversees the restored colonial capital in Williamsburg, Virginia. The Colonial Williamsburg Foundation is located 150 miles south of Washington, D.C., off Interstate 64. For more information, call 1-800-414-6291 or visit www.WilliamsburgMarketplace.com.

Established in 1973, SPI–Home has become one of the most exciting home décor, garden and gallery vendors in the industry. The company’s diverse selection of products is valued by prominent interior designers and home décor specialists. Ranging from lighthearted to bold, SPI products can be found at major retailers throughout the world, including large department stores, garden centers, specialty boutiques, mail-order catalogs and online stores. Also located throughout the world are SPI showrooms, which allow customers to easily and readily discover the company’s portfolio of extraordinary products.

Sedgefield by Adams traces its roots to Adams Wood Turning, which began as a small hobby shop in 1958. By 1966, the shop had opened a new division for manufacturing lamps. Known today as Sedgefield by Adams, the lamps division now occupies a spacious 6,500-square-foot showroom in High Point, NC, in addition to Adams’ 100,000-square-foot manufacturing facility. Quality and sense of pride have always been, and will continue to be, the benchmark under which the company operates. The product line is made using various materials of solid brass, porcelain, crystal and solid wood. Each piece is designed to fit into today’s lifestyle and at the same time carry a bit of nostalgia.

Media Contact:
Jim Bradley
(757) 220-7281



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