James L. Easton named vice president of products for CW
James L. Easton has been named vice president of products for the Colonial Williamsburg Company and an administrative officer of the Colonial Williamsburg Foundation. He will be responsible for all of Colonial Williamsburg’s retail operations and merchandise management, including stores in the Historic Area, all hotel and museum gift shops, the shops in Merchants Square and at the Visitor Center, and the Golden Horseshoe Pro Shop. In addition, Easton will oversee the foundation’s licensing operations, which include 54 licensed manufacturers, and direct marketing including catalog, business-to-business sales and e-commerce.
As vice president of products, Easton will supervise the products division’s approximately 350 employees. He will report to Edward S. “Ned” Dunn Jr., president of the Colonial Williamsburg Company, the foundation’s business subsidiary. Easton will begin his duties June 17.
“We are delighted that we have been able to attract Jim to Colonial Williamsburg,” said Dunn. “With over 20 years’ experience in retail operations, merchandising and licensing, Jim brings background and talents that will be of great value to Colonial Williamsburg as we sharpen and improve our products-related businesses.”
Previously vice president and general merchandise manager for Kids ‘R’ Us, a division of Toys ‘R’ Us Inc., from 1998-2000 and divisional merchandise manager from 1993-98, Easton has spent the past two years working with non-profit organizations, teaching and consulting for companies such as J. Crew. Prior to that, he worked at Dayton Hudson Corp. (1987-93) as divisional merchandise manager and at Lord & Taylor (1979-87) as divisional merchandise manager, managing director and in the executive training program.
“I am energized by the prospect of working with Colonial Williamsburg’s talented and creative products team and, of course, the renowned WILLIAMSBURG® brand,” said Easton. “My family and I have visited Colonial Williamsburg throughout our lives and it always has had a special place in our hearts. One of my first goals will be to gain an understanding of the products division’s strategic planning process and I look forward to achieving that objective with the assistance of my new colleagues.”
A native of Newton, Mass., Easton holds a bachelor of arts degree from Vanderbilt University in Nashville, Tenn. He and his wife, Martha, will relocate to the Williamsburg area with their three children ages 8, 10 and 12.