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May 22, 2007

Largest basketmaking event in Longaberger history to take place in CW's Historic Area

Thousands of basket enthusiasts will gather in Williamsburg as The Longaberger Company, one of America’s premier makers of handcrafted baskets, joins Colonial Williamsburg for one of the country’s largest basketmaking celebrations. The event will be held June 1-10 near Great Hopes Plantation.

“At Longaberger we are preserving one of America’s oldest craft traditions of hand-woven baskets in much the same way that Colonial Williamsburg preserves the history of one of our country’s most influential political, cultural and educational centers,” said Jim Klein, president of The Longaberger Company.

“We are excited about the prospect of partnering with Longaberger, the premier maker of handcrafted baskets and one of the most respected direct selling companies in the country,” said Jim Easton, Colonial Williamsburg’s vice president of products.

During the event, guests will have the opportunity to weave their own commemorative basket with the help of one of Longaberger’s nearly 120 weavers on site for the event. The baskets will be trimmed in natural and blue trim strip with pineapple tack jackets, a reference to the traditional Williamsburg symbol of hospitality. The cost of the Make A Basket opportunity is $74.95 and includes a two-day pass and shopping passport to the stores of Colonial Williamsburg. With more than 5,100 guests already signed up for this event, space is limited. Guests interested in reserving a spot can call Longaberger Guest Relations at (740) 322-5588, option 0. Limited walk-ins will be available throughout the week.

Longaberger also will be offering the best from its core line, Factory Store and Longaberger Homestead Store, including:

  • A full assortment of accessories for the Williamsburg Make A Basket including a special basket liner in the WILLIAMSBURG® Wakefield fabric.
  • The new small side handle Longaberger To Go basket in red, blue and taupe – an innovative product that brings together traditional maple weaving with seatbelt-strong nylon webbing, creating flexible durability.
  • An exclusive collection of garden signs, garden flags, kitchen and stationery products featuring artwork by Richard Cowdrey.
  • A special selection of products from Longaberger’s new Factory Store – retired and revered treasures and one-of-a-kind finds.

    On June 1, Colonial Williamsburg basketmaker Terry Thon will present a workshop on 18th-century basketmaking for Longaberger Collectors Club members. Collectors Club members have access to exclusive Longaberger products, offers, a club magazine, events and other members-only information.

    The Longaberger Company is America’s premier maker of handcrafted baskets and offers other home and lifestyle products including pottery, wrought iron, fabric accessories and specialty foods. There are tens of thousands of independent home consultants located in all 50 states who sell Longaberger products directly to customers.

    The Colonial Williamsburg Products Program includes 60 licensees producing more than 7,000 products under the WILLIAMSBURG and WILLIAMSBURG Reserve brands. It operates 24 retail stores, a mail-order catalog and an e-commerce site. Sales of WILLIAMSBURG products support the preservation, research and educational programs of The Colonial Williamsburg Foundation. For a free catalog or more information about WILLIAMSBURG products, call toll-free 1–800–446–9240 or visit www.WilliamsburgMarketplace.com.

    Established in 1926, the Colonial Williamsburg Foundation is the not-for-profit educational institution that preserves and operates the restored 18th-century Revolutionary capital of Virginia as a town-sized living history museum, telling the inspirational stories of our nation’s founding men and women. Within the restored and reconstructed buildings, historic interpreters, attired as colonial men and women from slaves to shopkeepers to soldiers, relate stories of colonial Virginia society and culture — stories of our journey to become Americans. As Colonial Williamsburg interprets life in the time of the American Revolution for its guests, it also invites them to interact with history. Williamsburg is located 150 miles south of Washington, D.C., off Interstate 64. For more information or reservations, call toll-free 1-800-HISTORY or visit Colonial Williamsburg on the Internet at www.ColonialWilliamsburg.com.

    Media Contact:
    Penna Rogers
    (757) 220-7121



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