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November 6, 2007

CW introduces gift cards

Colonial Williamsburg launches its own gift card program on Tuesday, Nov. 13. “By offering gift cards, we make it easy for the recipient to find that perfect gift from the options available throughout Colonial Williamsburg,” said Jim Easton, the Foundation’s vice president of products.

The gift cards come in three designs and each design represents a segment of the Colonial Williamsburg brand. The Spa of Colonial Williamsburg card represents the Resort Collection of Colonial Williamsburg, the Colonial Williamsburg card represents the Historic Area and the Foundation’s educational mission and the Williamsburg Marketplace® represents retail stores, catalog and Web business segments. Any of the designs can be used in any participating Foundation-owned businesses.

Gift cards can be activated in any dollar amount from $5 up to $1,000 and are good for 36 months after the purchase date. Gift cards will be accepted for payment at Colonial Williamsburg hotels, restaurants and taverns (except cider stands), The Spa of Colonial Williamsburg, all retail stores (excluding the Raleigh Tavern Bakery, Outdoor Sales and the Colonial Nursery), Visitor Center and the catalog by calling 1-800-446-9240.

“Within the spa industry, research shows us that the number one reason many people try spa services is due to receiving gift cards,” said Kate Mearns, director of the Spa of Colonial Williamsburg. “We also find a high redemption rate for spa gift certificates. People do use them. They make wonderful gifts!”

Gift cards will be sold at all retail locations (excluding the Raleigh Tavern Bakery, Outdoor Sales and the Colonial Nursery), The Spa of Colonial Williamsburg and through the catalog, on the Web and by calling 1-800-history.

Merchants Square Introduces Gift Cards

In addition, Merchants Square is offering a gift card. The cards are good at any of the more than 40 specialty shops and restaurants in Merchants Square that accept Discover, including Everything WILLIAMSBURG, Williamsburg At Home® and Williamsburg Celebrations®.

“The shopping center industry has been in the gift card business for years. To maintain our competitive edge in this growing retail market, Merchants Square partnered with Mid-America Gift Card Company to offer a custom gift card program to its customers,” said Marina Ashton, director of commercial properties. “It takes the guesswork out of gift giving.”

The gift card can be purchased at King’s Treasure, formerly The College Shop, at 424 Duke of Gloucester Street. Cards are available in denominations from $20 to $250 or on the Merchants Square Web site. A nominal service charge for Merchants Square cards only applies to each card purchased.

Merchants Square, the shopping and dining district adjacent to Colonial Williamsburg’s renowned Historic Area and flanking the elegantly tree-lined Duke of Gloucester Street, is recognized as one of the first planned shopping malls in the United States. All of the Merchants Square properties are owned by Colonial Williamsburg with the majority leased to private owners. Merchants Square was added in 2005 to the National Register of Historic Places along with the Williamsburg Lodge and the Williamsburg Inn® to make up the Merchants Square and Resort Historic District. For more information, visit www.merchantssquare.org.

Established in 1926, the Colonial Williamsburg Foundation is the not-for-profit educational institution that preserves and operates the restored 18th-century Revolutionary capital of Virginia as a town-sized living history museum, telling the inspirational stories of our nation’s founding men and women. Within the restored and reconstructed buildings, historic interpreters, attired as colonial men and women from slaves to shopkeepers to soldiers, relate stories of colonial Virginia society and culture — stories of our journey to become Americans – while historic tradespeople research, demonstrate and preserve the 18th-century world of work and industry. As Colonial Williamsburg interprets life in the time of the American Revolution for its guests, it also invites them to interact with history. Williamsburg is located in Virginia’s Tidewater region, 20 minutes from Newport News, within an hour’s drive of Richmond and Norfolk, and 150 miles south of Washington D.C., off Interstate 64. For more information about Colonial Williamsburg, call 1-800-HISTORY or visit Colonial Williamsburg’s Web site at www.history.org.

Media Contact:
Penna Rogers
(757) 220-7121



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