July 12, 2002
CW Journal adds new online features
With the spring 2002 issue, Colonial Williamsburg’s web site version of the “Journal of the Colonial Williamsburg Foundation,” the foundation’s popular history quarterly, has added some exciting new features.
Selected journal stories have been online since 1993, and Internet posting of abbreviated magazines started with the summer 2000 issue. But the latest electronic journals are enriched with material available only via the foundation’s web site www.colonialwilliamsburg.org. For some articles, this includes video clips and sound bites, as well as additional photography.
“This is a nice example of synergy—using Colonial Williamsburg’s Internet access to tell the CW Journal’s story in a lively and appealing fashion,” said Dennis Montgomery, editor of the journal.
Slated for the printed version of the autumn journal is an article describing the convergence of the Colonial Williamsburg Foundation’s wealth of visual and audio resources with its web site. “‘Media convergence,’ combines the advantages of the traditional media, reworking the content and making it available to potentially billions of people at one time on the Internet,” explains Robyn Eoff, director of the Internet. “Using the Colonial Williamsburg web site, we can provide extended communication that is hyperlinked, multimedia and interactive. We also can extend the reach of our publications, like the CW Journal, adding audio and video components and additional still images that the printedm versions can’t offer. Our objective is not to replace our printed publications, but rather to distribute the information in another medium that provides a different experience. In the future, we hope to initiate other experiences of convergence for additional areas representing Colonial Williamsburg.”
To see—and hear—how these new developments work, visit www.colonialwilliamsburg.org, click on “The Foundation” and “CW Journal,” and select “Featured Articles from Current Issue.”
In “Photo Gallery: A Cast of Colonial Characters,” readers not only can learn about the foundation’s educational outreach through electronic field trips, but they also can watch a slideshow of stills from individual field trips. In “Peter Redstone Builds a Barton Portable,” readers can listen to examples of harpsichord music—28 seconds each in length—of “Felton’s Suite” and “Rule Britannia.”
“The CW Journal is Colonial Williamsburg’s premier vehicle for sharing with friends of the foundation and others the work of the museums and the core historical context in which we interpret American history,” said Richard L. McCluney, vice president of productions, publications and learning ventures. “The Internet allows us to present an online version of the journal that will meet new audiences and, hopefully, attract some of them to become friends of and visitors to Colonial Williamsburg. I am most enthusiastic about our ability to use these two valuable resources to extend the CW message and the CW brand to a vastly larger audience than will be reached by the conventional means that we have used in the past.”