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February 8, 2016

We the People...Have Spoken
Social Media Audiences Overwhelmingly Support Colonial Williamsburg’s First-Ever Super Bowl Ad

WILLIAMSBURG, Va. (Feb. 8, 2016) – A 30-second advertisement, produced by Colonial Williamsburg, the non-profit foundation dedicated to fostering education of America’s history and founding, and broadcast Sunday night during the Super Bowl, has received an overwhelmingly positive response, and has started an online conversation about America’s collective history. The spot was seen in the New York, Philadelphia and Washington, D.C. markets during the game, and presents a powerful walk back through America’s past. The commercial is part of Colonial Williamsburg’s ongoing campaign challenging Americans to put today’s headlines into historical context.

The ad has been “trending” positively on Facebook since last week’s release of a 60-second version to Colonial Williamsburg’s website. YouTube reviews alone are running 10-1 in favor of the ad.

View the extended 60-second version of the video here.

“We take our mission seriously to educate all Americans about the history of our Nation. This means recognizing our accomplishments and our heartbreaks. We understand and respect that some of the images depicted in the ad may be jarring to some, but the outpouring of support on social media sends a powerful message that the past must be remembered if we are to succeed as a Nation,” said Kevin Crossett, the Foundation’s director of public relations. “We hope this commercial starts a national debate over the role of history in today’s fast-paced society, where too often the desire for instant gratification overshadows the importance of context.”

Colonial Williamsburg — which preserves and operates the original stomping grounds of many of America’s Founding Fathers — is the nation’s largest living-history museum. Its 300 acres include nearly 600 Revolutionary-era buildings, renowned art museums and extensive educational outreach programs — as well as a suite of luxury hotels and dozens of culinary options for its guests.

Media Contact:
Joe Straw
(757) 220-7287